NAME RECOGNITION

Name recognition is something each business strives for. Anything you sell has to have a name that people know or a company that they know for people to want to buy from them. It makes them feel safe when buying the product. How do you get your name out there other than commercials and expensive ad campaigns? You start with face to face contacts with your current customers and build off of them. You give your customer something tangible with your name on it to take home, you leave behind at places you go pens with your name on it, you advertise in local papers about your store or business, and possibly do an article about something great your company has done for the local community. (I will talk more about that in future blogs)

Fundraisers are a great way to get your name out there and at the fundraiser be sure to have tangible items for your prospects to take home. Some ideas - balloons with your logo, buttons, magnets, pens, hats, sunglasses. The more they see your logo the more they will feel safe going to you for your next purchase.

Good Luck and remember it is always best to help other businesses grow through referrals.