Opportunity
It's the upside to a recession.
It is time to embrace it.
Here are a few key points to keep in mind when precarious words like "Marketing Budget Cutbacks" occur:
Maintain your BRAND IMAGE: This sends a message that your company has successfully managed it's finances and, as a result has staying power.
Retain and/or Up your ad spending. You have to work twice as hard to close the deals you normally would during tough times.
Stick with it. When businesses run for cover, any empty space is created in customers' minds, meaning more aggressive competition can take up residence.
Focus your efforts. Marketing campagins are quicker/more cost effective when you target your current clients- you don't have to convince them of why they should choose you... they already have.
Gain good will. marketing during a sluggish economy generates a more positive perception of your company; it shows a strong commitment to your products and services.
Sources: PPB-Keeping Advertising Up In A Down Economy, How to Gain the Advantage, by Tama Swan
No comments:
Post a Comment